Honestly, the creativity of make up effect that are inspired by them should be awards. And respect their ability and intelligent into this make up issue.
In Malaysia, we use this creativity only to the actress that are shooting horror film. But, for them, they are do it to themselves and walk around the city just to celebrate the day.. Amazing culture. But for sure, it's not suitable in here.. or not, all people will run away and police will come arrest you.. haha..